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Most popular destinations in Italy

Here are the top destinations


There are very few places in the world with as much variety of landscapes, complex and fascinating history, diversity of traditions and gastronomic culture as Italy. Italy is the country with the majority of UNESCO World Heritage sites in the world for a reason.
Every single region in Italy deserves to be visited, since each one has a peculiar identity and peculiarities of great interest, despite the unity of the country. The variety of territories allows experiencing any sort of tourism.
The Italian peninsula includes two independent states, the Vatican City and San Marino.

Lake Tourism

The main lakes in Italy can be enjoyed by tourist thanks to their structures. Besides relaxing, it is possible to play sports such as water ski, wind surf, rowing, and snorkeling. The Lake Garda is the biggest lake in Italy and it’s surrounded by several touristic cities like Sirmione, Riva del Garda, Desenzano. Next to the lake, at ValeggiosulMincio, there is the beautiful Sigurtà Garden Park, where in spring over a million tulips bloom every year.
You can find offers to visit the Lake Garda and the Sigurtà Park Garden in our spring travel section.
Other popular lakes are the Lake Como and the Lake Maggiore, between the provinces of Novara and Varese. The Lake Bolsena is in Lazio and the Lake Iseo in Lombardia.

Coastal cities

Those who want to spend a seaside holidays can choose from a variety of places: from the lively Riviera in Romagna, with the popular Rimini, Cattolica and Riccione, to the opposite Versilia beaches, where there are famous touristic places like Forte dei Marmi and Cinque Terre. The southern coasts are greatly appreciated, especially those in Puglia (Galiipoli, Vieste, Mattinata, Santa Maria di Leuca, Rodi Graganico) or in Campania, including the beautiful Amalfi coast and the shores of Sorrento.
We cannot leave out the islands that are part of the Italian territory: besides the two major islands, Sicily and Sardinia, one mustn’t forget the minor islands, each one beautiful for different reasons. For instance, the Aeolian Islands, Capri and Ischia, which lay close to the Amalfi coast, and Elba, an islandthat is only a few kilometers from the Tuscan shores and is historically known for being part of Bonaparte’s life.

Mountain Tourism

Mountain lovers, both in winter and summer, have a great variety of choices at which spend their vacations: they can visit the high Alps or the lower Apennines, which go through the country from North to South. The beauty of Italian mountains is famous, and the UNESCO named the Dolomites a World Heritage site in 2009. Some famous touristic attractions in the mountains are Courmayeur in Val D’Aosta, Cortina in Veneto and Madonna di Campiglio in Trentino.

Spa tourism

Italy has the largest number of natural springs and spas in the whole world. Romans used to visit thermal baths daily, knowing that they bring health benefits and using them as a social moment to interact between each other, sometimes even discussing politics and business. Today, the main spas centers are modern and vast structures with the most advanced technologies and treatments for health and beauty wellness.
Near Grosseto there are the Terme di Saturnia, of which water flows from a natural basin at a temperature of 37°..
the TermeEuganee in Abano and Montegrotto near Padova and the Terme di Chianciano near Siena – between the Val di Chiana and the Val d’Orcia - have been spa centers for centuries, and people in the Antiquity knew the properties of their waters.
The Terme di Montecatini near Pistoia are another popular place for spa.

Art and Culture

Those who seek a vacation characterized by art and history will have a great time in Italy. Italy has in fact a very peculiar characteristic: despite the big art cities like Rome, Florence, Venice being the main attraction for this type of tourism, it is true that Italian’s heritage and culture are spread all throughout the country.
You might run into a medieval city or a small towns nestled into a mountain just wandering around. Sometimes these places are inhabited, but they still hold a great sense of history and a fascinating past.
If you’re looking for a vacation characterized by art and culture, check out our guide on Rome.


Cultural heritage is even more expansive in Italy if you think of it in the less traditional meaning of group of traditions, dialects, religious holidays and even the food habits of single places. Every region has its own identity that deserves to be explored.
Religious holidays are frequent in Italy, and each one represents a tradition: some of them, besides their religious meaning, deserve to be celebrated to understand their meaning of a popular “event”. For instance, the day dedicated to Saint Gennaro in Naples, to Saint Agatha in Catania and to Saint Rosalia in Palermo have a huge popular follow and they involve the whole city every year.


Enogastronomy is a huge part of Italian tourism in Italy, and it is appreciated worldwide. Not only is the quality of food is excellent everywhere, but so too are the varieties of dishes and flavors that you can find in the different regions: each dish serves as an emblem for its origin. There are a number of dishes that we can mention: risotto with peas from Veneto, trofie with pesto from Genova, orecchiette with rapini from Puglia, amatriciana sauce from Rome, and cheese meatballs from Abruzzo. These are only a few examples of what Italian gastronomy has to offer.
Talking about desserts, we cannot forget the extraordinary patisserie tradition in Piedmont, of which the gianduiotto is emblematic, but there are also Sicilian cannoli, the Tuscan panforte and the Pastiera from Napoli, to mention only a few examples.


Italy has a temperate weather and has a typical Mediterranean mild weather. It is colder in the Alps, where it frequently snows, creating the perfect conditions for those who love winter sports and cool summers. In the flat lands the weather is temperate and humid, with cold winters and very hot summers.
The best time of the year to visit this part of Italy is during spring/fall. For those of you who are interested to sea destinations, the perfect months are between June and September, while those who want to visit the cities of art should go there between March and July or September and October.


The official language is Italian, although every region has its own dialect that is still in use. Some parts of Italy have different linguistic groups, like in Alto-Adige, Valle d’Aosta and Friuli Venezia Giulia.


The official currency is the Euro (€ EUR).