Welcome to the Good Life! Through our front doors you explore the creative way we pay homage to our former creative minds, celebrate our current innovations, while shaping the minds of future generations. The Scarlet Hotel is the perfect blend of small-town generosity, genuine connection, and creative common ground. A hub of modern style and innovation, bringing together a broad spectrum of travelers all seeking an authentic taste of Nebraska. You’re not a guest, you’re one of us. We will tell you the stories of our world-changing creations & offer you the opportunity to enjoy a few of our innovations. Good Life Coffee shop offers signature drinks, UNL’s ice cream made across the street, & grab-n-go fare. In an effort to shape the next generation, we partnered with UNL’s Hospitality Restaurant and Tourism Management Department and offer courses in our hotel. Relaxation awaits in The Barred Owl our rooftop bar. We believe family values, hard work, dreams and innovation are the heartbeat of Nebraska.