From Alicante Airport head east. Merge onto N-332 direction Alicante sur-Avenida de Elche and follow the sigs onto O.A.M.I. (Oficina de Armonización del Mercado Interior de la Unión Europea). You will arrive to the Glorieta Reino Unido. If you are not driving a car, you can take the bus line C-6 which connects the airport with the center town and has a bus stop only 200 m from the hotel.